01 / COMMUNITY
Community first.
Give people a reason to come together, participate and come back.
- Running and fitness communities
- Community-led events and experiences
- Content that keeps the conversation going
A NEW SPORTS MARKETING UNIT BY DIGITAL DYNAMO
NEW UNITSPRNT LAB
Built around
the people
who show up.
We connect brands with sport through communities, shared experiences and activation. From the first invitation to the energy after the finish line.
Build your next sporting moment
CONNECT.
GO AGAIN.
COMMUNITYACTIVATIONSPORT
WHY SPRNT LAB
Sport has its own culture.
Your marketing should know it.
A dedicated unit for sports, fitness and lifestyle brands. With community and activation at the centre.
SPRNT LAB brings a sports-specific focus to Digital Dynamo’s connected approach. We bring category understanding to the experience, with creative, paid media, PR and measurement available to support the work.
02 / ACTIVATION
Make the moment count.
Turn your brand’s presence into something people can take part in.
- Sponsorship and brand activation
- Race and sporting event campaigns
- On-ground experiences with digital amplification
Athletes & ambassadors
Connect your brand with credible voices through athlete partnerships, creators and ambassador programmes.
Race & event marketing
Connect the event story, registration journey and campaign amplification around a clear participation goal.
Sports retail performance
Bring community interest closer to purchase through coordinated content, paid media and retail campaigns.
BEYOND EVENT DAY
One moment.
A longer connection.
- 01
BEFORE
Give people a reason to join.
Understand the community, shape the concept and connect ambassadors, content and registration.
- 02
DURING
Make participation meaningful.
Bring the brand into the experience through activation, community interaction and content capture.
- 03
AFTER
Keep the connection moving.
Share the stories, review participation and campaign results, and plan the next community touchpoint.
CARNIVAL / COMMUNITY & STRATEGY
Build the community.
Shape what comes next.
For Carnival, we brought running community creation, brand strategy and a running-product roadmap into one connected project.
Running community
Created a running community around the Carnival brand.
Brand strategy
Developed the strategic direction for Carnival’s running proposition.
Product roadmap
Built a roadmap for the brand’s running products.
RELEVANT WORK / DIGITAL DYNAMO PORTFOLIO
Community energy.
Commercial impact.
For Under Armour Thailand, Digital Dynamo connected sports communities, creator storytelling, PR and paid amplification.
That connected approach is part of the foundation behind our new sports unit.
Explore the Under Armour campaign ↗
FOR THE NEXT COMMUNITY. THE NEXT CAMPAIGN. THE NEXT START LINE.
Let’s get
people moving.
Talk to SPRNT LAB Tell us about your brand, your audience and the moment you want to create.